Your programs, in an app your clients actually open. At a 0% platform fee.
Obra is a fitness app that puts food and training in one place. The coaching side is free: build your programs and meal plans in a real editor, sell them one time or as a monthly membership, and see what your clients do with them.
Free account, no card, about a minute. iPhone and web.
What you see
Every client, the moment they log. These are the screens.
Obra does not coach. The coach is a person who connects to the app. The AI in the app logs meals and answers questions from your client's own logs, and you can see what it said.
What you get
A real editor
Multi-week programs with sets, reps, loads and rest. Meal plans with macros. Exercise demos and substitutions are built in, so you stop answering "what can I do instead". Works on your phone and at obra.fit on a computer, where a full program goes faster with a keyboard.
Your client runs it in the app
Live rest timers, last session's numbers on screen, food logging that takes seconds. Not a PDF they open once.
You see the whole week
Their sets, their meals, their weigh-ins, as they log them. The trend line, not the daily noise. You stop asking "did you do it".
Messages inside the app
Propose a workout or a meal plan change, they approve it, it is live. No text thread to dig through.
How it works
An email and a password. No card, no monthly fee, about a minute.
A program, a meal plan, or a monthly coaching membership. Phone or computer.
Bio, DMs, email. Buyers land in the app with your program loaded.
Straight to your Stripe at checkout. Not held, not batched.
What you can sell
| Listing | Price | Your client gets |
|---|---|---|
| Program, one time | You set it | The program in the app, with timers, demos and swaps. Yours to update. |
| Meal plan, one time | You set it | The plan with macros, logged against their day. |
| Coaching membership, monthly | You set it | Ongoing access, your check-ins in the app, plan changes you propose and they approve. |
| In-person clients | Free to add | Invite by email or phone. Same visibility, no listing needed. |
The money
0% platform fee. Obra takes nothing from your sales. Buyers pay you through Stripe, split at checkout, so the money is yours the moment it clears. Stripe's card processing fee still applies, as it does anywhere.
20% recurring on referrals. Every coach gets a share link. Anyone who joins Obra through it gets 10% off, becomes your client in the app, and you earn 20% of what they pay Obra for as long as they stay. Not a first-year rate that quietly drops. That is on top of whatever you charge them.
What it costs your clients
| Plan | Monthly | Includes |
|---|---|---|
| Base | $9.99 | Targets, food and workout logging, your programs and plans, messaging with you. |
| Plus | from $16.99 | Base, plus food logging by photo or a sentence, and questions about their day. |
| Pro | from $26.99 | Plus, plus program and meal plan drafts they approve. You can see what it suggested. |
Every plan starts with a 7-day free trial. Annual plans available. App Store prices differ slightly from the web. Your price for coaching is separate and entirely yours.
Who it is built for
Personal trainers
Sell your programs one time or as a membership. In-person clients are free to add.
Nutritionists and dietitians
Meal plans with macros, logged against your client's real day.
Gyms and studios
Add members by email or phone. Coaches on your floor see their weeks.
Questions coaches ask
- What is the catch?
- Obra makes money when your clients subscribe to the app, so we want you selling. The coaching tools are free because they bring clients.
- I already have a site or a PDF.
- Keep it. Point its buy button at your Obra storefront. The site is the front door; Obra is what your client uses every day.
- Do my clients have to pay for Obra?
- Yes, the app is a subscription for them, with 10% off through your link. Your program or membership price is on top and goes to you.
- Can I see their food and their lifts?
- Everything they log, plus their weigh-in trend. Read-only, exactly what they choose to share with you. They can revoke it any time.
- What about the AI?
- It is a button your client presses, for logging a meal from a photo or asking a question. It proposes, never decides, and you can see what it suggested. It does not coach for you.
- Is there a contract?
- No. Free account, cancel nothing, leave whenever. Your listings and clients are yours.